PARAMOUNT+
Brand Refresh, Canadian Relaunch, Templates and Campaigns

Working with a P+ we took the existing guidelines and refined and rationalised them to created a suite of assets that could be used in a more consistent way across all regions. A shadow system was created using the + sign, and fonts and colours made consistent across RGB and CMYK. This included the creation of automated templates that reduced the creation time by around 80%, and the relaunch of the brand in Canada which doubled the subscription rate, as well as several paid media campaigns